Sports fans are evolving. New needs, higher expectations, but fandom is scattered and disconnected. The moment to redefine the fan experience is now. B/R's App 2.0 will make it easy for everyone to be a sports fan by personalizing and unifying the fan experience for multiple communities. We are live, we are social, we make big bets, and we tell you about it all, first. We are evolving our app experience around the following tenets: Live, Communities, User-Generated Content, Messaging and Gaming.
B/R is a brand that was founded on the idea of best serving our fans. In order to maintain the founding principles, we are diversifying our portfolio to better serve their interests. We will continue to cover a variety of topics that are even more endemic to the community and audience that seeks them out.