News & Documentaries

News & Documentaries

Every day, everywhere, consumers around the world turn to CNN — for the moments that matter most, and for all the moments in between. CNN keeps consumers informed, educated and engaged, creating a halo effect for brand partners, too.

 

But CNN is more than you think. From our immersive digital lifestyle brands to our Original Series & Films to our addictive podcasts and more, CNN offers brands incredible and meaningful ways to connect.

 

 

 

Trust is Earned Over Time

For more than 40 years, CNN has been there for audiences all around the world; delivering facts, stories and experiences to help us better understand this world and each other. Take a look.

First Look Opportunities

We’re excited to share the following opportunities for the 2021-2022 upfront season. These robust, 360-degree offerings lean into themes that are core to our mission: journalism, humanity, community, purpose and exploration.

Anderson Cooper
AC Everywhere

Consumers love Anderson Cooper. That’s why in 2021, for his 20th anniversary, CNN will leverage his star power across TV, digital, social and audio (coming soon) to connect with viewers on a deeper, more personal level. AC Everywhere will offer viewers another side of Anderson. He’ll discuss with guests topics like: health and wellness, mindfulness, parenting, equality and more. Brands have the opportunity to align through meaningful and unique integrations, custom events and branded content across all platforms — all aimed to encourage viewers to interact and engage with Anderson and his esteemed guests.

CNN Heroes, a favorite annual event for 15 years
Celebrating More CNN Heroes

71% of CNN multiplatform visitors agree, “people like me have the power to help influence important changes that shape the future.” CNN Heroes, now in its 15th year celebrates incredible individuals doing just that. To inspire audiences even more, we're expanding the beloved CNN Heroes franchise with more ways for brands to connect to these powerful stories. We’ll identify new heroes aligned to different topics and genres and increase programming on digital, social and on-air. Brands will have opportunities to integrate in impactful ways, including a donation match, grants, in-store activations for voting or by supporting non-profits with actionable ways to raise money.

Julia Child, Stanley Tucci and Anthony Bourdain, CNN's food greats
Tasting the World

CNN is leaning into food, travel and culture in a big way in 2021-2022, combining the audience fervor around Stanley Tucci: Searching for Italy (our highest ranking Original Series among total viewers of all time) with the CNN Film Julia and highly anticipated Anthony Bourdain documentary to bring advertising partners the Tasting the World, package. The exploration of food and culture will continue through CNN Digital, with a robust collection of content that taps into travel and lifestyle through featured recipes, behind the scenes bonus content and more. Along the journey, brands will have unique opportunities to execute custom integrations, including sponsored tasting events during key pulse points.

Protecting our planet through reporting
Project Planet Grows Bigger

CNN has been committed to climate coverage for well over a decade and recently expanded this effort with dedicated force. Our audience is equally leaned in on this topic, with 44% saying they are more likely to believe that “climate change is the biggest threat to civilization.” In 2022, we’ll be investing even more into this important story with an expansion of our Project Planet platform and dedicated soon-to-be-announced TV special. We’ll work with brands to tell meaningful brand stories and create ways to make change by activating consumers to raise funds, volunteer and more. Join us in this cultural conversation that matters deeply to CNN audiences across the globe.

CNN Original Series & Films

From Emmy Award-winning films, such as Apollo 11, to brand-new, and wildly popular, series like Stanley Tucci: Searching for ItalyCNN Original Series and CNN Films take viewers on a journey to meet new people and cultures — and to lean into topics that truly matter. Take a look at what’s coming in 2021-2022.